| (Hong Kong, 28 August 2009) Market promotion moves
with time. A prominent bank connects IVR and interactive games in
their latest promotion campaign to attract prospective customers to
their newly released credit card with built-in popular Octopus card
functions. Participants are invited to compose a short music clips
in a web based application for broadcast to friends whose mobile contacts
are input at the same time. The award winning HanPHONE IVR technology
will instantly pick up the information from the web application and
call the contacts. The automatic outbound call will play the music
followed by inviting the recipient to subscribe the special promotion
offer
KanHan's HanPHONE IVR one-stop rental service with embedded SMS
and fax functions serves to many creative promotional campaigns
like this one. Scalability, flexibility and reliability of the rental
service backed by our seasoned technical staff warrant first grade
service to diverse designs of promotional campaign taking advantage
of the latest web, mobile telephony technologies.
Methodology
1. Users fill in telephone contact of friends in a website to participate
in the credit card promotional campaign
2. Telephone contacts will be fed to HanPHONE IVR's database for
outbound calls.
3. Friends will receive an instruction to access promotion web
page for privileged offers.
4. Users can use telephone key pad or voice mail to feedback their
response to the campaign.
5. Status report is to be prepared by request by campaign administrator
at any time..
6. Campaign organizers can access to HanPHONE IVR 's web based
administrative console to monitor real-time campaign status
Client's promotion demonstration: http://www.hkidol.hk/
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