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| HanPhone¡GCase Study ¢w Well-known
Fast Food Chain |
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KanHan's
HanPhone IVR
helps Well-known Fast Food Chain to promote
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Background
Even though the business becomes increasingly
prosperous, it is still essential for well-known fast food chain
to organize promotional activities regularly
in order to increase brand awareness and traffic
flow to outlets. Recently, an e-bidding for
Canto-pop singers' memorabilia is performed
by well-known fast food chain . However, the traditional web-based
bidding mechanism is not so effective to arouse
customers' interest when computer and internet
access are not available especially when patrons'
bidding desire is spurred by the promotion
leaflet while eating in the well-known fast food chain outlets. As
a result, well-known fast food chain needs to find additional channel
in promoting the campaign. Interactive Telephone
System comes to be an ideal complementary
solution.
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Solution
To meet well-known fast food chain 's campaign requirements, the Interactive
Telephone System has to be designed with the
flexibility in adjusting the contents dynamically
corresponding to customer feedbacks and the
service provider has to have the technical
and marketing experience in project planning
for the telephone service deployment. After
due consideration, well-known fast food chain chooses HanPhone IVR
rental solution from KanHan Technology Limited
for the campaign.
HanPhone IVR provides the Interactive Telephone
System which allows patrons to bid alongside
with those accessing to well-known fast food chain 's campaign website
by just dialing a telephone number. The
project takes only two week preparation
from concept to actual delivery of the IVR
bidding system using KanHan's existing telephone
infra-structure. By integrating well-known fast food chain 's existing
telephone system structure with KanHan's
IVR infra-structure, well-known fast food chain staffs need minimal
training in using the new system. In addition,
KanHan provides quality post-sale service
and adequate training to get well-known fast food chain familiarized
with the new system. The rental-based HanPhone
IVR platform provides maximum convenience
and flexibility in planning and deploying
marketing campaigns on an event driven basis
requiring no investment for telephone infra-structure
and most important of all, HanPhone technology
synchronizes information release to the
web and telephone users.
HanPhone Server is an award winning, innovative
web-based voice application platform for
the design and creation of Interactive Voice
Response (IVR) System. Its unique web-based
development environment makes creation and
maintenance of IVR system as easy as developing
a website. The HanPhone web-based interface
allows users to manage the IVR easily via
any web connected PC. In addition, most
commonly available webpage editing tools
can be used to modify call flow and content
of IVR systems developed by HanPhone technology.
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Benefits
The HanPhone powered well-known fast food chain IVR bidding promotion
is an instant success receiving close to a
thousand callers each day. The convenience
of using only telephone or mobile phone to
participate in the bidding is proven to be
an effective way of attracting more customers
to the well-known fast food chain outlets. When planning retail promotion
via online and mass media channels, the role
of an interactive telephone system is becoming
more important than ever a cost-effective
complementary channel attracting customers'
instant response.
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